FirstService vs RealManage vs APM: How to Compare
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FirstService vs RealManage vs APM: How to Compare

8 min read·October 24, 2026·Krishna Yalamanchi

Comparing HOA management companies? Use this side-by-side checklist of fees, contract terms, meetings and service, plus what to ask each company.

Quick Answer

FirstService Residential and RealManage are large national management companies; APM is a regional firm serving Michigan and California. The most reliable way to compare any of them is to request the same itemized written quote from each and put the answers side by side. Below is the comparison grid we recommend, with APM's answers filled in and a column for you to complete from the other proposals.

Comparison Grid

Question to askAPMOther company (fill in)
Is pricing published?Yes, see APM pricing per door
Monthly rate per home$12 to $17 for communities 0 to 10 years old; $22 and up for older communities
One-time setup fee$500 up to 75 homes; $1,200 up to 200 homes
Meetings included per yearFive, including the annual meeting
Fee for long meetings$65 per hour in Michigan, $85 per hour in California after two hours
After-hours call fee$75 per occurrence
Monthly financial reportsIncluded
Board and homeowner portalIncluded
Contract lengthTwo-year initial term, then annual
Self-management software option$3 per door per month

Questions Only a Written Quote Can Answer

  • Who is my day-to-day contact, and how many communities do they manage?
  • What happens if I want to leave? Ask for termination notice and any transition or records-transfer fees in writing.
  • Which fees are not in the base rate? Resale documents, special assessments, project management percentages, collections, and extra meetings are common add-ons.
  • Who owns the data and the portal login if you switch companies?
  • How do they handle after-hours emergencies, and what does a call cost?

Why Local Knowledge Matters

Michigan and California have different rules, and boards in each state benefit from a team that works with them daily. See our guides to Michigan law changes and California law changes, and the new California laws for 2027.

Questions to Ask Every Company

For the full list, see 18 questions to ask FirstService, Associa, or RealManage.

Read What Boards Say

Judge any firm by what boards report after working with them. Our reviews page collects board feedback about APM.

If You Decide to Switch

Switching is easier than most boards expect. See how to switch HOA management companies smoothly and the transition checklist, then request a free itemized APM proposal to compare against your current terms.

This article is a general buying guide. FirstService Residential and RealManage are named only to identify the companies a board may be comparing; we have not stated their prices or terms, so confirm them directly with each company.

What Will APM Cost for Your Community?

Adjust the sliders below — your estimate updates instantly.

Number of Homes / Doors
50
10500
Board Meetings per Year
4
112

Facilities & Common Areas

Recommended: Remote Essentials Plan
$12.08/ door / mo
Base rate $12 – $13.20 / door / mo
Est. Monthly
$600 – $604
Est. Annual
$7,200 – $7,248
Homes50
Meetings / yr4
Facilities0

Straightforward communities that mainly need financial tools and dues collection.

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